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• ISBN-10: 1260287254

• ISBN-13: 9781260287257

• Authors: J. Paul Peter, James H. Donnelly, Jr.

• Publisher: N/A

• Publication Day: 2018-01-24

• MSRP:

By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management.

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