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ISBN-10: 1285187814
ISBN-13: 9781285187815
Authors: Thomas O’Guinn, Chris Allen, Richard Semenik, Angeline Close Scheinbaum
Publisher: Cengage Learning
Publication Date: 2014-02-13
MSRP:
A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications.
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