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Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
ISBN-10: 1305177215
ISBN-13: 9781305177215
Authors: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Publisher: Cengage Learning
Publication Day: 2014-02-17
MSRP:
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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